The problem with disconnected marketing tools
Many contractors and small-business owners spend money on websites and ads without a clear picture of which inquiries turn into paying work.
Website contact forms get flooded with automated spam, real customer requests sit buried in an email inbox instead of a CRM, and outgoing quotes land in client junk folders because email authentication records are missing. At the same time, standard web analytics hand visitor data to outside ad networks while leaving you with complicated dashboards nobody checks.
Practical lead tracking and reliable marketing foundations
ROTES Smart Solutions connects your website, email and CRM so no inquiry is lost. We start with proven foundations that run under your control: spam-protected website lead forms connected straight to your CRM, self-hosted privacy-friendly web analytics, and properly configured business email deliverability.
For trades and home services, we are piloting a monthly marketing analytics and funnel control service. We provide lead tracking for home services by connecting your website, ads and CRM to follow leads through to a sale—paired with a monthly report checked by a person, a review meeting and small ongoing improvements.
We also offer social media automation—including scheduled posting, content calendars and auto-replies—as a new service, as well as a designed Meta Lead Ads to CRM flow.
What’s included
- Lead capture to CRM: Website forms protected by honeypots, timing checks and Cloudflare Turnstile anti-spam that create CRM records automatically (plus a designed Meta Lead Ads to CRM connection)
- Marketing analytics for contractors (piloting): Connecting website, ads and CRM to track lead-to-sale results, with a human-checked monthly report, a review meeting and small funnel improvements
- Privacy-friendly web analytics: Self-hosted Umami installed under your control instead of Google Analytics
- Email deliverability and mailboxes: SPF, DKIM and DMARC configuration plus business mailboxes on self-hosted mail servers—a practical, low-cost entry offer
- Social media automation (new offering): Scheduled posting, content calendars and automated replies
Proof: marketing infrastructure running today
- Anti-spam lead capture into CRM: Our own websites use honeypots, timing checks and Cloudflare Turnstile to block bots while sending real inquiries straight into Smart (our in-house CRM, not for sale) and triggering instant text alerts.
- Self-hosted web analytics: We run self-hosted Umami analytics in production on our own sites, giving clear visitor numbers without sharing data with ad networks.
- Email deliverability across domains: Configured SPF, DKIM, DMARC and self-hosted business mailboxes across many active domains so business emails reach the inbox.
- Piloting and new services: Our monthly marketing analytics service for trades is currently piloting, and social media automation is a new offering with no claimed results.
Frequently asked questions
How do you stop website form spam without frustrating real visitors?
We layer invisible honeypot fields, submission timing checks and Cloudflare Turnstile verification so automated bots are blocked quietly before junk entries ever reach your inbox or CRM.
Why use Umami instead of Google Analytics?
Self-hosted Umami shows you visitor traffic, top pages and lead sources on one simple screen while keeping visitor data on your own server instead of feeding third-party ad profiles.
Can we start with just fixing our business email deliverability?
Yes. Setting up business mailboxes and configuring SPF, DKIM and DMARC records is a fast, low-cost entry project that keeps your quotes and invoices out of client spam folders.
How does the monthly marketing analytics service work?
In our piloting service for trades and home services, we link your site, ads and CRM, send a monthly report checked by a person, meet with you to review what is working, and make small improvements.
Track every inquiry from website to sale
Tell us where you are losing leads or visibility today, and get a written plan and quote.
Tell us what you’d like to simplify
Secondary link: View a sample report (clearly labelled sample)